Show Your Plaid - Win an Eco-Adventure!

Want to support nature conservation and win an eco-adventure?

We've talked about Keith's Green Initiative in April posts, but for those who might have missed it, the initiative is a way for you to help nature and win great prizes. Alexander Keith's is helping Canadians go green by giving them the chance to win up to $1,000 each to donate to one of four deserving eco-charities.

How can you help?

SHARE the initiative on Facebook and Keith’s will donate $1 to Nature Canada, Waterkeepers Canada, Trees Ontario or NSLC Adopt-a-Stream.

PURCHASE specially-marked 24 IPA packs - and 15 -bottle mixer packs of Alexander Keith’s beer and receive a PIN that unlocks a donation amount between $0 and $1,000. Keith’s will donate this amount on your behalf to Nature Canada or one of three great causes. Enter your PIN on Keith’s Facebook page to reveal your donation and enter to win a Keith’s Eco-Adventure!

Burrowing Owl

How will your donation be used?

By choosing Nature Canada, your donation will help protect wilderness for the Burrowing Owl, Woodland Caribou and more than 600 other endangered species in Canada.

Just over $4,000 has been donated to Nature Canada so far – help us reach $5,000 this Victoria Day weekend!

Thank you for your support!

Broadcasters Support Keith's Green Initiative

Handsomely dressed in kilts for their on-air broadcasts, Hugh Burrill of CityTV Sports and Jeff Hutchison of CTVCanadaAM showed their support for Alexander Keith's Green Initiative. Keith's donated $6,000 on behalf of Jeff and Hugh to Nature Canada, Waterkeepers Canada, Trees Ontario and NLSC Adopt-A-Stream. Way to go!

Watch clips of the broadcasts:

Love Nature? Love Beer? Then You Can Help!

If you love nature and you love beer, combining your two passions while making a difference has just gotten easier with the launch of Alexander Keith's Green Initiative!

By entering a PIN from specially-marked 24 IPA packs and 15 -bottle mixer packs of Alexander Keith’s beer on Keith’s Facebook page, you can reveal a donation amount of between $0 and $1,000 which Keith’s will donate on your behalf to four great causes and their national partners across Canada:

• Nature Canada
• Waterkeepers Canada
• NSLC Adopt-A-Stream
• Trees Ontario

Entering your pin also gives you the chance to win a Keith’s Eco-Adventure. You could be on your way to an eight day dog-sledding adventure in the Yukon!

Not a beer drinker, but still want to help nature? Share Keith’s Green Initiative with friends on Facebook and Keith’s will donate $1 to one of the above four charities! Sharing also enters you to win a Keith’s Eco-Prize Pack. Keith's estimates that as much as $75,000 will be donated through this program.

A few words from our executive director, Ian Davison, on the initiative:

“Alexander Keith’s Green Initiative is helping to protect nature in this country, something we know Canadians care deeply about. Wildlife is the clear winner when one of Canada’s most respected conservation organizations teams up with one of the country’s oldest commercial breweries.”

A big thank you goes out to everyone who has shared Keith's Green Initiative on Facebook and to those who have purchased specially marked cases of Keith's beer.

Cheers!